Movie Paid Preview: Recently you must have heard that a paid preview of Ajay Devgan’s film ‘Maidan’ was done before its release. Now this is a paid preview, would some people know about it?
If we talk only about Maidan, the film was to be released on 11th April and it was previewed at night on 10th April. So what a difference one night will make. This is a thing to understand. Let us understand this a little more deeply in the news below and know why film makers conduct paid previews before the release of any film.
Why is a paid preview of a film done?
Some time ago this term paid preview was used only for Hollywood films. This trend has also started in Bollywood for some time. For this, the producers earn money by showing the film to some people at higher ticket prices before its release. Along with this, support of word of mouth is also available.
In such a situation two things are done. Viewers are ready to pay high prices to see their favorite actor’s film first. Due to which the collection of the film benefits. Secondly, if the viewers like the film, then due to the appreciation of the viewers, the number of viewers increases after its release.
good marketing tool
According to the report of Hindustan Times, regarding the pre-preview of films, director Rajkumar Hirani has said – ‘If a film has to do well, then the film should open one night before or later. He said that this is a kind of good marketing tool.
According to Raj Kumar Hirani, ‘Sometimes the early release of a film also becomes the reason for its early criticism’. Before this, paid previews of Aamir Khan’s Ghajini film and Akshay Kumar’s film Chandni Chowk to China have also been done.
Let us tell you that the film Maidan had earned Rs 2.6 crore from its paid preview on March 10. After the paid preview, this film can get a lot of benefit from word of mouth on the weekend. So far this film has earned a total of around Rs 10 crore in India.
